Unlocking Key Art
Key art, like all elements of film marketing, is prone to tropes and trends, and there are many blogs online that group together swathes of film posters that look near-identical to each other. If you Google ‘film poster tropes’ and then click the images tab, you will see a huge selection of these, where even the colours used can form a meaningful body of work all following a single trope. This sheep-like approach is presumably driven by the thought that if something has worke