I love this quote, but I'm not sure how many other people really believe this to be so.... Socrates said the above words 400 years or so BC, and they still speak a universal truth in the world of business today and they especially resonate in the sphere of independent film distribution, where certainties are all but non-existent. Most, if not all, senior film executives have passed on films that went on to become blockbusters and backed ones that ended up being flops. I remem

I have long-struggled to optimise the promotion of movie releases I have worked on with the assets I've been provided with from sales agents, producers and licensors. One example was a major Scandinavian drama release, where I was given only a dozen production stills, none of them remotely impactful enough to really piece together a decent enough poster with. It amazes me how poor production stills can be. What is even more amazing is how few independent productions bother wi