Does a big-name star make any difference to the commercial prospects of an independent film? For the director and producer of a film, getting the right actor for a role — someone who will bring the character to life, work well with their co-stars and help deliver the best possible final production — is a primary consideration. Putting acting-chops to one side, however, there is an intrinsic value to casting decisions from a marketing and distribution point of view. Casting a