Producing films with the market in mind
Many independent films are made by producers or auteur directors who are, first-and-foremost, driven to tell a particular story. The story may be of their own imaginative devising, or it may be someone else's tale that they have been drawn to and want to develop. It may be something they have adapted personally, or a script that they shoot pretty much verbatim. Either way, very few producers are making films specifically for the current marketplace, and often they have little