As more and more films are made, the search for a fresh, eye-catching title becomes harder, especially when they have to compete with other IP such as songs and books. Developing a commercial title for a film is a challenge these days, as those working in specific genres are only too aware. Take action films: the obvious single word titles — think Revenge or Vengeance — have been used so often that they are seriously clichéd (especially when paired with Extreme or Rough) and