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    Winning the Title

    Winning the Title

    As more and more films are made, the search for a fresh, eye-catching title becomes harder, especially when they have to compete with other IP such as songs and books. Developing a commercial title for a film is a challenge these days, as those working in specific genres are only too aware. Take action films: the obvious single word titles — think Revenge or Vengeance — have been used so often that they are seriously clichéd (especially when paired with Extreme or Rough) and

    jonathan@magusmarketing.co.uk

    +44 (0)7506 424019

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