Key art, like all elements of film marketing, is prone to tropes and trends, and there are many blogs online that group together swathes...

The re-issue of the mind-bending, memory-erasing feature, Eternal Sunshine of the Spotless Mind has had me recalling my time at the...

Revolver Entertainment was founded in 1997 and folded 16 years later on March 5th, 2013. Revolver won multiple marketing awards during...

As more and more films are made, the search for a fresh, eye-catching title becomes harder, especially when they have to compete with...

Does a big-name star make any difference to the commercial prospects of an independent film? For the director and producer of a film,...

I love this quote, but I'm not sure how many other people really believe this to be so.... Socrates said the above words 400 years or so...

I have long-struggled to optimise the promotion of movie releases I have worked on with the assets I've been provided with from sales...

Many independent films are made by producers or auteur directors who are, first-and-foremost, driven to tell a particular story. The...

I wrote this blog at the beginning of 2016, and surprisingly little has changed since that time. Sadly, the distributor in the blog is...

Are you elect? Magus Marketing is inspired, in title at least, by my favourite novel, The Magus, by John Fowles, published in 1966, but...