Blog | Magus Marketing

The Death of Shared Cultural Experience

I grew up in a world where the release of a movie or a record was a big deal. If Fleetwood Mac or Elton John released an album, everyone...

I Manifest, therefore I am..

'Manifestation' - there's a lot of buzz around this word at the moment. I, myself, use the word 'Manifest' on my website - as it's a fun...

Unlocking Key Art

Key art, like all elements of film marketing, is prone to tropes and trends, and there are many blogs online that group together swathes...

15 years on, my memory of Momentum Pictures hasn’t been erased

The re-issue of the mind-bending, memory-erasing feature, Eternal Sunshine of the Spotless Mind has had me recalling my time at the...

What I learned working for Revolver Entertainment

Revolver Entertainment was founded in 1997 and folded 16 years later on March 5th, 2013. Revolver won multiple marketing awards during...

Winning the Title

As more and more films are made, the search for a fresh, eye-catching title becomes harder, especially when they have to compete with...

Casting Doubt

Does a big-name star make any difference to the commercial prospects of an independent film? For the director and producer of a film,...

"To be uncertain is to be uncomfortable, but to be certain is to be ridiculous"

I love this quote, but I'm not sure how many other people really believe this to be so.... Socrates said the above words 400 years or so...

A promotional shopping list for producers

I have long-struggled to optimise the promotion of movie releases I have worked on with the assets I've been provided with from sales...

Producing films with the market in mind

Many independent films are made by producers or auteur directors who are, first-and-foremost, driven to tell a particular story. The...